Tidal ​​Privacy Policy

Last updated: September 15, 2023


This Privacy Policy describes the personal data that Tidal (“us”, “we”, or “our”) collects and processes through the products and services (including our website) that we may offer that reference this Privacy Policy (the “Services”), and explains how we process personal data, your rights and controls over your personal data, and the measures we take to keep your personal data safe. By using our Services, you agree to the collection and use of personal data in accordance with this Privacy Policy. In this Privacy Policy, “Tidal” refers to Project Tidal, an ocean health and aquaculture project at X, the moonshot factory, a division of Google LLC.

Data Collection

Information you provide

We collect personal data you provide directly to us. For example, we collect information when you sign up for our newsletter, attend one of our events, establish and use login credentials to access our Services, or submit feedback or otherwise communicate with us. The types of information we may collect include your name, email address, company name, title and any other information you choose to provide.

When you access our Services, we may collect data relating to your activity, including information such as your computer's Internet Protocol address, browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access our Services using a mobile device, tablet, other other similar device, this data may include information such as the type of device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Like many websites, our Services may deploy cookies, which are small electronic files that are downloaded and stored on your device (whether computer, tablet, mobile, or similar device) in the course of using our Services. Examples of cookies we may use include cookies about your session on our site, cookies that help remember your website settings and preferences, and other cookies for other analytics or security purposes. Cookies may be sent to your device by us, (“first-party cookies”) or by other companies that we partner with (“third-party cookies”).

You can set your browser to refuse some or all cookies, or to alert you when a cookie is being sent. Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data. Most browsers have settings that allow you manage cookies on a site-by-site basis. For example, Google Chrome’s settings allow you to delete specific cookies, allow or block all cookies, or set cookie preferences for websites. Most browsers also offer usage settings that will delete your browsing history and clear cookies on your device after you end a browsing session. However, if you do refuse cookies while using our Services, you may not be able to use some portions of our Services.

We may also use technologies such as pixels, local storage, beacons, tags or scripts to collect and track information or certain activity regarding our Service to improve and analyze our Services. Most mobile devices and applications also have settings to manage how unique identifiers are used to identify a browser, app or device.

Data from Other Sources

We may obtain information about you from other sources. For example, if you use one of our enterprise services, other users in your organization may disclose (or allow us to collect directly) information about you (e.g., contact information to use the Services). Additionally, if your organization purchased our Services through an authorized reseller, we may receive information about you via such reseller in order to provide Services to your organization.

Use of Data

We use personal data collected or generated by our Services for various purposes including to:

  • provide and maintain our Services;
  • notify you about changes to our Services;
  • allow you to participate in interactive features of our Services when you choose to do so;
  • provide customer support;
  • gather analysis or valuable information so that we can improve our Services;
  • monitor the usage of our Services;
  • detect, prevent and address technical issues;
  • fulfill any other purpose for which you provide it;
  • carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.; or
  • provide you with marketing, advertising, news, special offers and general information about other products, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.

We may also use personal data in other ways that we may describe when you provide the information, or for other further purposes with your consent.

Retention of Data

We will retain your personal data only for as long as is reasonably needed for the purposes set out in this Privacy Policy. We may also retain and use your personal data where needed to honor your choices (for example, opt-out information), comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Where legally required, we may retain this information for longer periods.

Sharing Data

We may disclose personal data that we collect, or you provide to, our subsidiaries and affiliates, contractors, service providers, and other third parties we use to support our business, or as otherwise needed to fulfill the purpose or provide the Services including:


We may use third-party service providers to monitor and analyze the use of our Services including Google Analytics to track and report website traffic. Google uses the data collected to track and monitor the use of our Services. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit Google’s Privacy Terms. We also encourage you to review Google's policy pertaining to the security of your data.


Where we provide paid products and/or services within our Services, we may use third-parties to help process transaction and payment information. Such payment-related information is provided directly to our third-party payment processors whose use of your personal data is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Applications or Administrators

We may share personal data:

  • With your consent: We’ll share personal data outside of Tidal when we have your consent. For example, when you or our customer chooses to use a third-party application that requests access to your information, we’ll seek permission to share information with that third party.

  • With your administrators and authorized resellers: When you use the Services, your administrator and resellers authorized to manage your or your organization’s account will have access to certain personal data.

In these cases, third party applications, administrators, or authorized resellers may be able to:

  • View account and billing information, activity and statistics;
  • Change your account password;
  • Suspend or terminate your account access;
  • Access your account information in order to satisfy applicable law, regulation, legal process, or enforceable governmental request; or
  • Restrict your ability to delete or edit your information or your privacy settings.

Service Providers

We provide information to our partners and other trusted businesses or persons to process it for us, based on our instructions and in compliance with this Privacy Policy and other appropriate confidentiality and security measures.

We may share personal data outside of Tidal if we have a good-faith belief that access to, or use, preservation, or disclosure of the information is reasonably necessary to:

  • Comply with applicable law, regulation, legal process, or enforceable governmental request. ○ Enforce applicable agreements, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security, or technical issues.
  • Protect against harm to the rights, property or safety of Tidal, our customers, users, and the public as required or permitted by law.

If Tidal is involved in a reorganization, merger, acquisition, sale or contribution of assets, or similar transaction, you expressly consent to the transfer of personal information to the acquiring entity so that it may continue providing the Services. Upon such transfer, the acquirer may use your personal information as set forth in this Privacy Policy, and affected users will receive notice before such personal information becomes subject to a different privacy policy.

Security of Data

While the security of your data is important to us, please remember that no method of transmission over the Internet or method of electronic storage can be entirely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Links to Other Sites

Our Services may contain links to other sites that are not operated by us. We do not have control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Unless explicitly stated, we do not endorse the use of any third party sites or related services that third parties may offer.

U.S. State Law Requirements

U.S. State laws relating to consumer privacy (“State Laws”) including the California Consumer Privacy Act require specific disclosures to individuals.

  • We explain the categories of information we collect and the sources of that information in the section “Data Collection” (above).
  • We explain how we use information in the section “Use of Data” (above).
  • We explain when we may share information in the section “Sharing Data” (above). Tidal does not sell your personal information.

State Laws may also provide the right to request information about how Tidal collects, uses, and discloses your personal information. And it gives you the right to access your information and request that Tidal delete that information. Finally, the State Laws provide the right to not be discriminated against for exercising your privacy rights.

We provide the information and tools described in this Policy so you can exercise these rights. When you use them, we will validate your request by verifying your identity (for example, by confirming that you are signed in to your Tidal Account). If you have questions or requests related to your rights under the State Laws, you (or your authorized agent) can also contact Tidal as set forth below.

State Laws may also require a description of data practices using specific categories. This table uses these categories to organize the information in this Privacy Policy.

Categories of personal information we collect

  • Personal information that Tidal collects or generates during the provision and administration of the Service, which includes identifiers such as your name, phone number, and email, as well as unique identifiers tied to the browser, application, or device you’re using.
  • Demographic information, such as your preferred language. Commercial information such as records of charges, payments, and billing details and issues.
  • Internet, network, and other activity information such as device identifiers, identifiers from cookies or tokens, IP addresses, and information about usage, operational status, software errors and crash reports, authentication credentials, quality and performance metrics, and other technical details necessary for us to operate and maintain the Services and related software.
  • Geolocation data, such as the country you are in, as may be determined by GPS or IP address, depending in part on your device and account settings.

Business purposes for which information may be used or disclosed

  • Protecting against security threats, abuse, and illegal activity. Tidal uses and may disclose data to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, Tidal may receive or disclose information about IP addresses that malicious actors have compromised.
  • Auditing and measurement. Tidal uses data for analytics and measurement to understand how our services are used.
  • Maintaining our services. Tidal uses data to provide the Services, technical support, and other services you request, and ensure they are working as intended, for example by tracking outages or troubleshooting bugs and other issues that you report to us.
  • Product development. Tidal uses data to improve the Services and other services you request, and to develop new features and technologies that benefit our users and customers.
  • Use of service providers. Tidal shares data with service providers to perform services on our behalf, in compliance with this Privacy Policy and other appropriate confidentiality and security measures. For example, we may rely on service providers to help provide technical support.
  • Legal reasons. Tidal also uses data to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement.

Please note that due to technical limitations, we’re unable to honor ‘Do Not Track’ signals set by your browser. Please see above for other information on how to limit our use of cookies and other identifiers.

Your Rights where the General Data Protection Regulation (GDPR) Applies

If you are located within the European Union (EU) or European Economic Area (EEA) and the General Data Protection Regulation applies, you have certain data protection rights. You can learn more about these rights here. Consistent with your rights, upon reasonable request, we will take steps to allow you to correct, amend, delete, or limit the use of your personal data. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact Tidal as set forth below. Please note that we may ask you to verify your identity before responding to such requests, and that we may not be able to provide Services without some necessary processing of data.

Please note that you have the right to complain to a Data Protection Authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Transfer of Data

Your personal data may be transferred or maintained on electronic systems located outside of your state, province, country or other jurisdiction where the data protection laws may differ from those where you are located.

If you are located outside the United States and choose to provide information to us, please understand that we will transfer the data, including personal data, to the United States and process it there. Please do not use our Services if you are not comfortable with your information being transferred or stored in the United States. By continuing to our Services under the acknowledgement of this Privacy Policy, followed by your submission of such information, we will understand that you have agreed to such transfer. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal data.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification).

Contact Us

If you need to contact Tidal or have any questions about this Privacy Policy, please contact us at tidal-support@google.com, at Google LLC, attn: Tidal, 1600 Amphitheatre Parkway, Mountain View, California 94043 USA, or at such other contact information provided to you through the Tidal Service.