Last updated: September 15, 2023
Information you provide
We collect personal data you provide directly to us. For example, we collect information when you sign up for our newsletter, attend one of our events, establish and use login credentials to access our Services, or submit feedback or otherwise communicate with us. The types of information we may collect include your name, email address, company name, title and any other information you choose to provide.
When you access our Services, we may collect data relating to your activity, including information such as your computer's Internet Protocol address, browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access our Services using a mobile device, tablet, other other similar device, this data may include information such as the type of device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
Like many websites, our Services may deploy cookies, which are small electronic files that are downloaded and stored on your device (whether computer, tablet, mobile, or similar device) in the course of using our Services. Examples of cookies we may use include cookies about your session on our site, cookies that help remember your website settings and preferences, and other cookies for other analytics or security purposes. Cookies may be sent to your device by us, (“first-party cookies”) or by other companies that we partner with (“third-party cookies”).
We may also use technologies such as pixels, local storage, beacons, tags or scripts to collect and track information or certain activity regarding our Service to improve and analyze our Services. Most mobile devices and applications also have settings to manage how unique identifiers are used to identify a browser, app or device.
Data from Other Sources
We may obtain information about you from other sources. For example, if you use one of our enterprise services, other users in your organization may disclose (or allow us to collect directly) information about you (e.g., contact information to use the Services). Additionally, if your organization purchased our Services through an authorized reseller, we may receive information about you via such reseller in order to provide Services to your organization.
Use of Data
We use personal data collected or generated by our Services for various purposes including to:
- provide and maintain our Services;
- notify you about changes to our Services;
- allow you to participate in interactive features of our Services when you choose to do so;
- provide customer support;
- gather analysis or valuable information so that we can improve our Services;
- monitor the usage of our Services;
- detect, prevent and address technical issues;
- fulfill any other purpose for which you provide it;
- carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
- provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.; or
- provide you with marketing, advertising, news, special offers and general information about other products, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
We may also use personal data in other ways that we may describe when you provide the information, or for other further purposes with your consent.
Retention of Data
Where legally required, we may retain this information for longer periods.
We may disclose personal data that we collect, or you provide to, our subsidiaries and affiliates, contractors, service providers, and other third parties we use to support our business, or as otherwise needed to fulfill the purpose or provide the Services including:
We may use third-party service providers to monitor and analyze the use of our Services including Google Analytics to track and report website traffic. Google uses the data collected to track and monitor the use of our Services. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit Google’s Privacy Terms. We also encourage you to review Google's policy pertaining to the security of your data.
Applications or Administrators
We may share personal data:
With your consent: We’ll share personal data outside of Tidal when we have your consent. For example, when you or our customer chooses to use a third-party application that requests access to your information, we’ll seek permission to share information with that third party.
With your administrators and authorized resellers: When you use the Services, your administrator and resellers authorized to manage your or your organization’s account will have access to certain personal data.
In these cases, third party applications, administrators, or authorized resellers may be able to:
- View account and billing information, activity and statistics;
- Change your account password;
- Suspend or terminate your account access;
- Access your account information in order to satisfy applicable law, regulation, legal process, or enforceable governmental request; or
- Restrict your ability to delete or edit your information or your privacy settings.
Legal Reasons; Change in Control
We may share personal data outside of Tidal if we have a good-faith belief that access to, or use, preservation, or disclosure of the information is reasonably necessary to:
- Comply with applicable law, regulation, legal process, or enforceable governmental request. ○ Enforce applicable agreements, including investigation of potential violations.
- Detect, prevent, or otherwise address fraud, security, or technical issues.
- Protect against harm to the rights, property or safety of Tidal, our customers, users, and the public as required or permitted by law.
Security of Data
While the security of your data is important to us, please remember that no method of transmission over the Internet or method of electronic storage can be entirely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
Links to Other Sites
Our Services may contain links to other sites that are not operated by us. We do not have control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Unless explicitly stated, we do not endorse the use of any third party sites or related services that third parties may offer.
U.S. State Law Requirements
U.S. State laws relating to consumer privacy (“State Laws”) including the California Consumer Privacy Act require specific disclosures to individuals.
- We explain the categories of information we collect and the sources of that information in the section “Data Collection” (above).
- We explain how we use information in the section “Use of Data” (above).
- We explain when we may share information in the section “Sharing Data” (above). Tidal does not sell your personal information.
State Laws may also provide the right to request information about how Tidal collects, uses, and discloses your personal information. And it gives you the right to access your information and request that Tidal delete that information. Finally, the State Laws provide the right to not be discriminated against for exercising your privacy rights.
We provide the information and tools described in this Policy so you can exercise these rights. When you use them, we will validate your request by verifying your identity (for example, by confirming that you are signed in to your Tidal Account). If you have questions or requests related to your rights under the State Laws, you (or your authorized agent) can also contact Tidal as set forth below.
Categories of personal information we collect
- Personal information that Tidal collects or generates during the provision and administration of the Service, which includes identifiers such as your name, phone number, and email, as well as unique identifiers tied to the browser, application, or device you’re using.
- Demographic information, such as your preferred language. Commercial information such as records of charges, payments, and billing details and issues.
- Internet, network, and other activity information such as device identifiers, identifiers from cookies or tokens, IP addresses, and information about usage, operational status, software errors and crash reports, authentication credentials, quality and performance metrics, and other technical details necessary for us to operate and maintain the Services and related software.
- Geolocation data, such as the country you are in, as may be determined by GPS or IP address, depending in part on your device and account settings.
Business purposes for which information may be used or disclosed
- Protecting against security threats, abuse, and illegal activity. Tidal uses and may disclose data to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, Tidal may receive or disclose information about IP addresses that malicious actors have compromised.
- Auditing and measurement. Tidal uses data for analytics and measurement to understand how our services are used.
- Maintaining our services. Tidal uses data to provide the Services, technical support, and other services you request, and ensure they are working as intended, for example by tracking outages or troubleshooting bugs and other issues that you report to us.
- Product development. Tidal uses data to improve the Services and other services you request, and to develop new features and technologies that benefit our users and customers.
- Legal reasons. Tidal also uses data to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement.
Your Rights where the General Data Protection Regulation (GDPR) Applies
If you are located within the European Union (EU) or European Economic Area (EEA) and the General Data Protection Regulation applies, you have certain data protection rights. You can learn more about these rights here. Consistent with your rights, upon reasonable request, we will take steps to allow you to correct, amend, delete, or limit the use of your personal data. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact Tidal as set forth below. Please note that we may ask you to verify your identity before responding to such requests, and that we may not be able to provide Services without some necessary processing of data.
Please note that you have the right to complain to a Data Protection Authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Transfer of Data
Your personal data may be transferred or maintained on electronic systems located outside of your state, province, country or other jurisdiction where the data protection laws may differ from those where you are located.