Skip to main content The Moonshot Factory

Tips for unleashing radical creativity

_Moonshot thinking

Introducing Tidal

_X Projects

Inside X, Google's top-secret moonshot factory

_X in the news

Introducing the Everyday Robot Project

_X Projects
You can’t pre-business-plan a moonshot any more than you can paint a masterpiece via color-by-numbers given to you by a committee.“

How to unleash creativity on the world’s biggest problems, from Alphabet’s moonshot division

Fast Company
_X in the news

"We choose to go to the moon"

_Moonshot thinking

Astro Teller and Julie Hanna discuss lasting innovation at Google I/O

A fireside chat at Google I/O'19

up next
  • Astro Teller and Julie Hanna discuss lasting innovation at Google I/O
  • Free Space Optical Communications
  • Challenging assumptions
  • Delivering Emergency Connectivity in Puerto Rico
  • Astro Teller on Moonshots
  • Say Hello to Waymo

A Peek Inside the Moonshot Factory

_Moonshot thinking
No problem is burning as bright as the climate crisis“

A visit to X: The tech moonshot factory is working on climate change

Marketplace Tech
_X in the news

Introducing Malta: a new approach to grid-scale energy storage

_X in the news

Making Black History Every Month

_Moonshot thinking
Generative design is like working with an all-powerful, really painfully stupid genie“

The Spooky Genius of Artificial Intelligence

The Atlantic
_X in the news

What fork fashions and wet weather can tell us about Glass

_Moonshot thinking

Three things I learned from turning seawater into fuel

_X Projects

Graduation Day: Wing and Loon take flight

_X Projects

Introducing Dandelion

_X Projects
One of the most difficult challenges our teams wrestle with is the absence of a playbook for their projects.“

Drawing up a flight plan for moonshots

Medium
_X in the news

How Project Loon's smart software learned to sail the winds

_X Projects

The Complex Engineering Of The Simple Hook That Could Make Drone Deliveries Real

_X in the news
Learn about X projects Explore life at X