The Atlantic: Google X and the Science of Radical Creativity
How the secretive Silicon Valley lab is trying to resurrect the lost art of invention
Derek Thompson, The Atlantic/November 1, 2017
The people in the moonshot factory at Alphabet, Google’s parent company, have a particular talent: they dream up far-out answers to crucial problems. Learn more about the processes that lead them to take on audacious ideas like balloon internet and energy kites.